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Photo of Ashley Ballard

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

Hello, I am a ...



I love to create. I believe that smart design requires deep knowledge of your users, their environments, and their goals. I have experience at every stage of the design process and I admire a good design system.




I am a dynamic problem solver. Design thinking requires dreaming up wild ideas, taking time to tinker and test, and being willing to fail early and often.




I am collaborative by nature. I thrive on collaborating with cross-disciplinary teams to solve problems. At the end of the day, it makes us more efficient and I enjoy learning about others.




I am a data nerd.  I use both qualitative and quantitative insights to better understand users and inform design decisions throughout the entire product lifecycle.




I am fascinated by humans. I don’t just design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in both my design and research practices.



I have a strong desire to grow. I believe my talents can be developed through hard work, good strategies, and input from others. I am not afraid to dive deep into a course in order to gain new skills. I embrace challenges and accept criticism.

Wanna talk about...

A Case Study? Design? Travel? Board games? Horror movies? Crime documentaries? German Shepherds? Sushi? Something else? Drop me a line at 👋

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